{"id":2135,"date":"2010-11-29T16:12:53","date_gmt":"2010-11-29T13:12:53","guid":{"rendered":"http:\/\/icahd.fi\/?p=2135"},"modified":"2010-11-29T16:12:53","modified_gmt":"2010-11-29T13:12:53","slug":"israel-recruits-citizen-advocates-in-europe-the-guardian-28-11-2010","status":"publish","type":"post","link":"https:\/\/www.icahd.fi\/en\/israel-recruits-citizen-advocates-in-europe-the-guardian-28-11-2010\/","title":{"rendered":"Israel recruits citizen advocates in Europe (The Guardian 28.11.2010)"},"content":{"rendered":"<div id=\"article-header\">\n<div id=\"main-article-info\"><span style=\"color: #515151;\"><strong>Kommentti :: <\/strong>Katsaus Israelin propaganda-politiikkaan. &#8221;A cable from the foreign affairs ministry was sent to embassies last  week, with instructions from Avigdor Lieberman, the controversial and  extreme right-wing foreign minister, to adopt a range of measures aimed  at improving Israel&#8217;s standing in Europe. &#8230; Israel has previously launched drives to improve its image through <em>hasbara<\/em> \u2013 literally meaning explanation, although alternatively interpreted as public diplomacy, spin or propaganda.&#8221;<\/span><\/div>\n<\/div>\n<div id=\"content\">\n<ul>\n<div id=\"article-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" title=\"Avigdor Lieberman, Israel's foreign minister, has ordered a range of measures in a bid to improve Israel's image in Europe. Photograph: Sergei Supinsky\/AFP\/Getty Images\" src=\"http:\/\/static.guim.co.uk\/sys-images\/Guardian\/Pix\/pictures\/2010\/11\/28\/1290957314247\/Avigdor-Lieberman-007.jpg\" alt=\"Avigdor Lieberman\" width=\"460\" height=\"276\" \/>Avigdor Lieberman, Israel&#8217;s foreign minister, has ordered a range of  measures in a bid to improve Israel&#8217;s image in Europe. Photograph:  Sergei Supinsky\/AFP\/Getty Images<!--more-->&#8217;Allies and friends&#8217; will promote government policy to press and public meetings as part of fresh PR drive&nbsp;<\/p>\n<ul>\n<li> <a href=\"http:\/\/www.guardian.co.uk\/profile\/harrietsherwood\">Harriet Sherwood<\/a> in Jerusalem<\/li>\n<li> <a href=\"http:\/\/www.guardian.co.uk\/\">guardian.co.uk<\/a>,\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t            Sunday 28 November 2010 15.19 GMT<\/li>\n<li><a id=\"history-link-byline\" href=\"http:\/\/www.guardian.co.uk\/world\/2010\/nov\/28\/israel-citizen-advocates-europe-pr#history-link-box\">Article history<\/a><\/li>\n<\/ul>\n<p><a title=\"More from guardian.co.uk on Israel\" href=\"http:\/\/www.guardian.co.uk\/world\/israel\">Israel<\/a> has instructed its embassies in 10 European countries, including the  UK, each to recruit 1,000 members of the public to act as advocates for  its policies in a new public relations offensive.<\/p>\n<p>A cable from the  foreign affairs ministry was sent to embassies last week, with  instructions from Avigdor Lieberman, the controversial and extreme  right-wing foreign minister, to adopt a range of measures aimed at  improving Israel&#8217;s standing in Europe.<\/p>\n<p>The most unusual was the  order to identify up to 1,000 people by mid-January to act as &#8221;allies&#8221;  to Israel. One source described them as &#8221;friends who are willing not  just to receive messages but to actively promote these messages&#8221;. These  individuals \u2013 likely to be drawn from Jewish or Christian activists,  academics, journalists and students \u2013 will be briefed regularly by  Israeli officials and encouraged to speak up for Israel at public  meetings or write letters or articles for the press.<\/p>\n<p>Five European  capitals have also been identified for a more conventional PR push.  Israeli embassies in London, Paris, Berlin, Madrid and Rome will receive  funds to hire professional PR firms and lobbyists.<\/p>\n<p>PR companies  will be asked to focus on political messages, such as: Israel&#8217;s position  on talks with the Palestinians; subjects which can help &#8221;brand&#8221; Israel,  such as tourism and technology; and regional issues to which Israel  wishes to draw attention, such as human rights in Iran or Arab  countries.<\/p>\n<p>The foreign affairs ministry also suggested that  embassies across Europe organise monthly high-profile public events to  promote Israel and its government&#8217;s policies, and visits to Israel for  influential individuals. Lieberman is planning to meet ambassadors to  European countries next month to push the new PR offensive.<\/p>\n<p>An  Israeli official refused to comment on the disclosure but said:  &#8221;Obviously we are always looking for ways to improve our communications,  there&#8217;s nothing unusual in that,&#8221; adding: &#8221;There is anxiety about the  way Israel is perceived abroad, and there is particular worry about  certain countries in western Europe.&#8221;<\/p>\n<p>Israel has previously launched drives to improve its image through <em>hasbara<\/em> \u2013 literally meaning explanation, although alternatively interpreted as  public diplomacy, spin or propaganda. During its three-week war on Gaza,  which began in December 2008, Israel <a href=\"http:\/\/www.guardian.co.uk\/world\/2009\/jan\/02\/israel-palestine-pr-spin\">launched a PR strategy through its national information directorate<\/a> to co-ordinate key messages on a daily basis.<\/p>\n<p>The  Israeli government, military and various embassies are adept at using  social media such as Twitter, Facebook and YouTube to promote material.  Organisations such as Bicom, the Britain Israel Communications Research  Centre, in the UK and the Israel Project in the US, which describe  themselves as independent, are dedicated to promoting Israeli policies.  Both organisations offer regular briefings, contacts and tours to  foreign correspondents based in Israel and Palestine, and all-expenses  paid trips to Israel for journalists, including from the Guardian, based  elsewhere.<\/p>\n<p>Other countries undertake similar PR drives. Rwanda  hired the London-based company Racepoint to feed positive stories to the  media. <a href=\"http:\/\/www.guardian.co.uk\/media\/2010\/aug\/03\/london-pr-rwanda-saudi-arabia\">Bell Pottinger, headed by Lord Bell, a former adviser to Lady Thatcher, represents Sri Lanka and Madagascar<\/a>.<\/p>\n<p>Meanwhile,  the Israeli cabinet today approved a plan to build a huge detention  centre capable of holding up to 10,000 illegal immigrants and refugees  near its border with Egypt. Israel began building a fence along the  border earlier this month. The population and immigration authority has  said between 1,200 and 1,500 people, mainly from sub-Saharan Africa,  have crossed the border each month this year, compared to 300 per month  last year. &#8221;There is a swelling wave threatening Israeli jobs, a wave of  illegal migrants that we must stop because of the harsh implications  for Israel&#8217;s character,&#8221; Israel&#8217;s prime minister, Binyamin Netanyahu,  told the cabinet today.<\/p>\n<p>Also today, Major-General Uri Bar-Lev, the  top policeman being investigated for alleged sexual assault and rape,  said he was withdrawing his candidacy to become Israel&#8217;s police  commissioner and taking an unspecified time of leave.<\/p>\n<\/div>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kommentti :: Katsaus Israelin propaganda-politiikkaan. &#8221;A cable from the foreign affairs ministry was sent to embassies last week, with instructions from Avigdor Lieberman, the controversial and extreme right-wing foreign minister, to adopt a range of measures aimed at improving Israel&#8217;s standing in Europe. &#8230; Israel has previously launched drives to improve its image through hasbara [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"zakra_page_container_layout":"customizer","zakra_page_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2135","post","type-post","status-publish","format-standard","hentry","category-uutiset"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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